Checking Out Books

—  With no established brand guidelines, the oldest library in New York asked for a brand identity system and website that not only celebrated the Library’s esteemed history but also reflected the vibrant institution it is today.

In 1754, when there was no library in the city open to the public, the New York Society formed a subscription library which anyone could join. It has attracted such luminaries as George Washington, Herman Melville, Willa Cather, and Truman Capote.

The new brand identity system was applied to a wide range of materials, such as business papers, newsletters, posters and the new website.

Work completed while a Partner at the Bernhardt Fudyma Design Group.