You Complete Us

— Amherst Cinema is an independent, nonprofit art house cinema serving moviegoers in Massachusetts — and extending its reach into other parts of New England, Connecticut, and beyond. It is renowned for breadth of programming — showing over 240 films in 20+ languages on four screens, 365 days a year. We were asked to develop a new strategy, voice and design to help increase their 2017 Membership Drive numbers.

In partnership with Lois Ingram and Marianne Barber.